MUMBAI, India, March 13 -- Intellectual Property India has published a patent application (202641025428 A) filed by St. Joseph's Institute Of Technology; Dr. Prabakaran P; Hariharan K S; Vishnuvarthan G; Sujeetha A; and Anthony Raja Surya M, Chennai, Tamil Nadu, on March 4, for 'impact of ai-based analytical tools on investment decision-making of gen z investors in the stock market.'
Inventor(s) include St. Joseph's Institute; Dr. Prabakaran P; Hariharan K S; Vishnuvarthan G; Sujeetha A; and Anthony Raja Surya M.
The application for the patent was published on March 13, under issue no. 11/2026.
According to the abstract released by the Intellectual Property India: "The increasing adoption of Artificial Intelligence (AI) has transformed investment analysis in the stock market through the use of AI-based analytical tools such as predictive analytics, robo-advisors, machine learning models, and sentiment analysis systems. These tools enable investors to analyze large volumes of financial data, identify market patterns, and make informed investment decisions. Generation Z investors, being digitally proficient and technology-oriented, actively rely on such AI-driven platforms for their investment activities. This study examines the impact of AI-based analytical tools on the investment decision-making behavior of Gen Z investors in the stock market. The study aims to understand how AI-powered tools influence stock selection, risk evaluation, portfolio management, and investment confidence among Gen Z investors. Primary data were collected through a structured questionnaire administered to Gen Z participants who are actively involved in stock market investments. Descriptive analysis was employed to assess demographic characteristics, awareness levels, usage patterns, perceived benefits, and challenges related to AI-based analytical tools. The results indicate that AI-driven platforms significantly enhance decision-making efficiency by providing real-time insights, improving analytical accuracy, and reducing emotional bias in investment behavior. Many Gen Z investors perceive AI tools as effective in simplifying complex market information and supporting data-driven investment strategies. However, the findings also reveal concerns regarding data privacy, algorithmic transparency, and excessive dependence on automated recommendations. While AI-based analytical tools positively influence investment confidence, investors emphasize the need to complement technological insights with personal judgment and financial knowledge. The study concludes that AI-based analytical tools play a crucial role in shaping the investment decision-making process of Gen Z investors, highlighting the importance of responsible adoption, investor education, and regulatory support to ensure sustainable and ethical use of AI in the stock market."
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