MUMBAI, India, July 25 -- Intellectual Property India has published a patent application (202517065045 A) filed by Anypoint Media Co. Ltd., Seoul, Republic of Korea, on July 8, for 'method for providing advertisement in linear media service.'
Inventor(s) include Baek, Wonjang; and Lee, Doohwan.
The application for the patent was published on July 25, under issue no. 30/2025.
According to the abstract released by the Intellectual Property India: "Provided is a method, performed by a content playback device, for providing an advertisement in a linear media service, the method comprising the steps of: (a) obtaining first list information about a first advertisement group to be provided during an advertisement time of a linear media service; and (b) signal processing and providing at least a portion of the first advertisement group on the basis of the first list information during the advertisement time, wherein step (b) includes the steps of: (b-1) receiving a first user input for skipping a first advertisement while the first advertisement with a skippable attribute in the first advertisement group is undergoing signal processing and being provided; (b-2) in response to the first user input, stopping provision of the first advertisement, and obtaining second list information about a second advertisement group to be provided in a first remaining time during the advertisement time; and (b-3) signal processing and providing at least a portion of the second advertising group on the basis of the second list information during the first remaining time."
The patent application was internationally filed on Jan. 19, 2023, under International application No.PCT/KR2023/000900.
Disclaimer: Curated by HT Syndication.
