MUMBAI, India, Jan. 23 -- Intellectual Property India has published a patent application (202511126835 A) filed by Dr. Rohit Mahajan; Dr. Pooja Tiwari; Dr. Ruchi Jain; and Dr. Kapil Pandla, Greater Noida, Uttar Pradesh, on Dec. 15, 2025, for 'system and method for conversion rate enhancement through adaptive marketing strategies.'
Inventor(s) include Dr. Rohit Mahajan; Dr. Pooja Tiwari; Dr. Ruchi Jain; and Dr. Kapil Pandla.
The application for the patent was published on Jan. 23, under issue no. 04/2026.
According to the abstract released by the Intellectual Property India: "System and Method for Conversion Rate Enhancement Through Adaptive Marketing Strategies The present disclosure relates to a system and method that uses Adaptive Neuro-behavioral Marketing Optimization to increase your conversion rate by changing your Digital Interface in real-time based on User Behaviour. The system consists of A Multimodal Behavioural & Cognitive Sensing Module designed to collect Micro-expressions, Cursor Trajectory Deviations, Keystroke Rhythm Variations & Ambient General Environmental Conditions; An Edge-AI Pre-processing Unit which reduces Noise & Fuses Signals; & A Cognitive Decision Digital Twin Generator that Predicts Cognitive Load, Friction Points & Conversion Intent. Additionally, the system utilizes an Adaptive Content Re-rendering Engine that can reconstruct Interface Elements in Real-Time & a Reinforcement Learning Module which is continuously being improved on. A Privacy Preserving Federated Analytics Module allows for Distributed Learning to take place without the need for exposing Raw User Data. The method consists of capturing behavioural signals, building predictive cognitive models, re-rendering content adaptively, & continuing to Improve System Performance via Iterative Learning. In summary, this technical document provides a comprehensive, responsive & safe technical framework to Enhance User Engagements for Digital Conversion Outcomes."
Disclaimer: Curated by HT Syndication.
