MUMBAI, India, Aug. 10 -- Intellectual Property India has published a patent application (202411104818 A) filed by Lingaya'S Vidyapeeth on December 31, 2024, for A Method For Analysing Framework For Enhancing Business Decision-Making In Marketing.
Inventors include Dr. Picheswar Gadde; Mr. Praveen Kumar Pandey; Mr. Rajling Gadde; Dr. Samrti Mahajan; Dr. Neha Guleria; Dr. Komal Jaiswal; Ms. Manisha Jindal; Mr. Vishesh Poswal; Mr. Sandeep Kapoor; Dr. Sapna Sharma; Ar. Aditi Arora; Dr. Monika Rastogi; Dr. K K Garg; Dr. Seema Bushra; and Dr. Pranav Mishra.
The application for the patent was published on July 31, 2026, under issue no. 31/2026.
Abstract: ABSTRACT A METHOD FOR ANALYSING FRAMEWORK FOR ENHANCING BUSINESS DECISION-MAKING IN MARKETING A method (100) for analysing framework for enhancing business decision-making in marketing. Further, the method comprising conducting theory-generating expert interviews with senior marketing leaders to identify key elements that link Big Data, analytics, and intuition. Further, developing a novel application framework based on the insights from the interviews. Further, implementing the framework in a marketing team environment through a program of action research. Further, collecting data from various sources. Further, analysing, via at least one processor, the collected data to generate actionable sights by using decision-making algorithms to enhance their decision making styles. FIG. 1
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