MUMBAI, India, July 30 -- Intellectual Property India has published a patent application (202621049108 A) filed by Dr. Virendra Kumar Swarnkar; Dr. Suman Kumar Swarnkar; Dr. Ghanshyam Sahu; Dr. Rohini Mudaliar; Mrs. Vibha Chandrakar; Ms. Akansha Sahu; Prashant Kumar Tamrakar; Ms. Komal Sharma; and Dr. Samriti Mahajan on April 17, 2026, for Artificial Intelligence-Based Performance Advertising Automation System.
Inventors include Dr. Virendra Kumar Swarnkar; Dr. Suman Kumar Swarnkar; Dr. Ghanshyam Sahu; Dr. Rohini Mudaliar; Mrs. Vibha Chandrakar; Ms. Akansha Sahu; Prashant Kumar Tamrakar; Ms. Komal Sharma; and Dr. Samriti Mahajan.
The application for the patent was published on July 24, 2026, under issue no. 30/2026.
Abstract: The present invention relates to an Artificial Intelligence-Based Performance Advertising Automation System designed to optimize digital advertising campaigns through machine learning and automated analytics. The system integrates multi-channel advertising data acquisition, predictive modeling, and automated campaign management to enhance advertising efficiency and maximize return on investment. The platform continuously analyzes user behavior data, advertising performance metrics, and campaign parameters to automatically adjust keyword bidding, audience targeting, budget allocation, and advertisement content. The system further incorporates automated A/B testing, fraud detection, and real-time reporting capabilities. By combining artificial intelligence, big data analytics, and automated advertising management, the invention enables intelligent performance-driven marketing strategies within the digital advertising ecosystem.
Disclaimer: Curated by HT Syndication.
