MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202611109788 A) filed by Iimt College Of Management on September 12, 2026, for Consumer Engagement And Real-Time Personalized Advertising Optimization System And Method Thereof.
Inventor includes Ms. Ishita Arora.
The application for the patent was published on October 30, 2026, under issue no. 44/2026.
Abstract: The present invention relates to an intelligent adaptive consumer engagement and real-time personalized advertising optimization system (100) and method (200) using behavioral analytics. The invention integrates consumer interaction data collected from multiple digital and offline platforms, including websites, mobile applications, social media, customer relationship management systems, and purchase histories, to generate unified consumer profiles. A behavioral analytics engine analyzes user interactions, preferences, and engagement patterns to dynamically segment audiences and predict consumer intent. Based on the generated insights, a personalization engine creates and modifies advertising content in real time by optimizing headlines, visuals, messaging, and delivery strategies. A continuous feedback mechanism monitors campaign performance, engagement metrics, and conversion outcomes to automatically refine targeting, creative variations, budget allocation, and advertisement scheduling using predictive machine learning models.
Disclaimer: Curated by HT Syndication.
