MUMBAI, India, July 31 -- Intellectual Property India has published a patent application (202411098953 A) filed by Google LLC on December 13, 2024, for Content Distribution Based On Automatically Updated User Cost Metrics.

Inventors include Zhang, Wenbo; Maani, Ehsan; and Kulkarni, Sayali Satish.

The application for the patent was published on July 24, 2026, under issue no. 30/2026.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated data management. In one aspect, for each candidate digital component in a set of candidate digital components, one or more distribution parameters that control eligibility of the digital component to be distributed to client devices for display to users of the client devices are maintained. For a user of a video platform, a user cost metric for a particular content slot between two videos in a video stream for presentation to the user is obtained. The user cost metric is based on an amount of time since a last digital component was presented to the user in the video stream. A candidate digital component is displayed in the particular content slot based on the user cost metric and the distribution parameters for one or more of the candidate digital components.

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