MUMBAI, India, June 22 -- Intellectual Property India has published a patent application (202641068659 A) filed by Hindustan Institute Of Technology And Science on June 01, 2026, for Digital Media Influence Mapping System For Anime And Manga Impact On Purchasing Behavior Of Young Adults In Chennai.
Inventors include Sumathi M; and Dr S Chinnathambi.
The application for the patent was published on June 12, 2026, under issue no. 24/2026.
Abstract: The present invention discloses a Digital Media Influence Mapping System (DMIMS) — a novel computer-implemented architecture for detecting, quantifying, and visualizing the causal and correlational influence of digital media consumption of anime and manga on the purchasing behavior of young adults (aged 18–35) in Chennai, India. The system integrates a multi-source real-time data ingestion module, a multilingual anime/manga content fingerprinting engine, a Granger Causality- based behavioral event correlation processor, a Graph Attention Network (GAT) influence propagation model, a Chennai-Specific Cultural Context Layer, an interactive influence visualization dashboard, and a predictive purchasing intent scoring subsystem employing Long Short-Term Memory networks. A proprietary Content-to-Commerce Influence Attribution (CCIA) algorithm computes weighted influence scores incorporating engagement depth, sentiment valence, social amplification, geospatial relevance, temporal proximity, and category affinity. The resulting Influence Graph provides interpretable, time-resolved maps of commercial influence flows from specific anime/manga content to downstream product purchase events. The system is designed for application by consumer behavior researchers, digital marketing strategists, retail analytics firms, and academic institutions. All data processing complies with India's Digital Personal Data Protection (DPDP) Act 2023 through consent-based collection and anonymization pipelines.
Disclaimer: Curated by HT Syndication.
