MUMBAI, India, Aug. 17 -- Intellectual Property India has published a patent application (202521086867 A) filed by Pandit Deendayal Energy University on September 12, 2025, for Intelligent Green Behavior Modeling System For Eco-Optimized Consumer Engagement And Marketing.
Inventors include Dr. Siddharth Joshi; and Dr. Tripti Sharma.
The application for the patent was published on August 14, 2026, under issue no. 33/2026.
Abstract: An intelligent green behavior modeling system for eco-optimized consumer engagement and marketing provides a self-optimizing framework to drive sustainable consumption. The system comprises a Consumer Data Input Module (1) that captures transaction records and sends them to a Green Behavior Analyzer (2) to calculate eco-awareness indices. An Eco Segmentation Engine (3) dynamically groups profiles into behavioral cohorts, while a Sustainable Product Scorer (4) indexes products based on environmental lifecycle data. A Green Marketing Optimizer (5) aligns cohorts with high-scoring products to distribute personalized campaigns via an Application Programming Interface Gateway (10). A Behavior Reinforcement System (6) issues gamified point updates, and an Enterprise Feedback Dashboard (7) monitors conversions, routing feedback to components (2) and (3) to complete a automated learning loop. Figure -1
Disclaimer: Curated by HT Syndication.
