MUMBAI, India, Aug. 10 -- Intellectual Property India has published a patent application (202511000357 A) filed by Lingaya'S Vidyapeeth on January 02, 2025, for Method For Enhancing The Effectiveness Of Integrated Marketing Communication Strategies Using Online Marketing.
Inventors include Dr. Neha Guleria; Mr. Praveen Kumar Pandey; Dr. Komal Jaiswal; Ms. Manisha Jindal; Mr. Vishesh Poswal; Mr. Sandeep Kapoor; Dr. Sapna Sharma; Dr. Picheswar Gadde; Mr. Rajling Gadde; Dr. Samrti Mahajan; Ar. Aditi Arora; Dr. Monika Rastogi; Dr. K K Garg; Dr. Seema Bushra; and Dr. Pranav Mishra.
The application for the patent was published on July 31, 2026, under issue no. 31/2026.
Abstract: ABSTRACT METHOD FOR ENHANCING THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATION STRATEGIES USING ONLINE MARKETING A method (100) for enhancing the effectiveness of integrated marketing communication strategies using online marketing. Further, the method comprising collecting consumer data from digital platforms and online interactions, the data including demographics, psychographics, geolocation, and consumer preferences. Further, the method (100) comprising the steps of integrating advanced online marketing tools, into a marketing framework to personalize marketing content and optimize channel allocation based on performance metrics. Further, the method (100) comprising the steps of measuring the performance of marketing campaigns using predefined indicators, including sales volume, repeat visit frequency, website engagement levels, and overall profitability. Further, the method (100) comprising the steps of dynamically refining marketing strategies based on performance analysis and advancements in on
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