Intellectual Property India Publishes Patent Application for Mobile Advertising System For Consumer Engagement And Customer Retention Management

MUMBAI, India, June 26 -- Intellectual Property India has published a patent application (202641071139 A) filed by Dr. Reshmi V Suresh; Dr. Naveen Hn; Dr. Chandni M C; Dr. Venkataram Bhat; Dr. Deepthi Sankar; Dr. Ann Mary Jones; Sruthi U Pai; Reshma Prasad; Dr. D. Shanthi; and K V S N Jawahar Babu on June 08, 2026, for Mobile Advertising System For Consumer Engagement And Customer Retention Management.

Inventors include Dr. Reshmi V Suresh; Dr. Naveen Hn; Dr. Chandni M C; Dr. Venkataram Bhat; Dr. Deepthi Sankar; Dr. Ann Mary Jones; Sruthi U Pai; Reshma Prasad; Dr. D. Shanthi; and K V S N Jawahar Babu.

The application for the patent was published on June 19, 2026, under issue no. 25/2026.

Abstract: The mobile advertising system for consumer engagement and customer retention management is disclosed. The system comprises a mobile communication interface, a consumer data acquisition module, a centralized data repository, a consumer profiling engine, an advertising campaign management module, an engagement analytics engine, a loyalty and rewards management module, a retention prediction engine, and a communication orchestration module. The system collects consumer-related information from multiple digital channels, analyzes behavioral and transactional data to generate consumer profiles, and delivers personalized advertisements, promotional offers, and loyalty incentives through mobile devices. Consumer interactions are continuously monitored to generate engagement metrics and evaluate campaign effectiveness. The retention prediction engine identifies consumers exhibiting potential disengagement risks and automatically initiates customized retention campaigns through selected communication channels. The system dynamically optimizes advertising content, promotional strategies, communication schedules, and reward mechanisms based on evolving consumer behavior, thereby enhancing consumer engagement, improving customer retention, increasing conversion rates, and maximizing customer lifetime value.

Disclaimer: Curated by HT Syndication.