MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202641081149 A) filed by Ramachandra College Of Engineering on July 01, 2026, for Predictive Analytics System For Customer Behavior Analysis.
Inventors include Ashok Kumar Bandla; M. Suma; P. Harika Prasanna; and P Anusha.
The application for the patent was published on October 30, 2026, under issue no. 44/2026.
Abstract: A predictive analytics system analyzes customer behavior to support business decision-making. Data from transactions, website interactions, and social media engagement is collected for analysis. Machine learning algorithms identify patterns, trends, and preferences in customer behavior. The system predicts future actions such as purchases, churn, or product interest. Segmentation of customers enables targeted marketing and personalized offers. Real-time analytics allow businesses to respond promptly to changing customer needs. Visualization dashboards provide actionable insights for management and marketing teams. Alerts notify stakeholders of significant behavioral shifts or anomalies. Integration with CRM and business intelligence platforms ensures seamless workflow. Historical data improves prediction accuracy and model reliability over time. The system enhances customer satisfaction through personalized engagement. Automated reporting supports strategic planning and performance tracking. Privacy and security measures protect sensitive customer information. Scalability allows deployment across small, medium, and large enterprises.
Disclaimer: Curated by HT Syndication.
