MUMBAI, India, June 22 -- Intellectual Property India has published a patent application (202641069928 A) filed by Sai Vidya Institute Of Technology on June 04, 2026, for Root 2 Retail: An Integrated Digital Platform For Direct Farmer To Consumer Agricultural Commerce With Ai-Powered Smart Pricing And Multi-Role Management System..
Inventors include Dr. Manjunath T N; Prof. Jayaprada S. Hiremath; Dr. Shantakumar B. Patil; Dr. Shashikumar D. R.; P Ganavi; Chaitra; Dimpana P; and Nutteti Ne Charan Kumar.
The application for the patent was published on June 12, 2026, under issue no. 24/2026.
Abstract: ABSTRACT The traditional agricultural supply chain is fraught with inefficiencies, including price opacity due to multiple intermediaries, delayed and unfair payments to farmers, post-harvest losses, and lack of direct market access. Farmers, particularly small-scale and marginal producers, are unable to leverage real-time market data or technology-driven pricing mechanisms, resulting in significant income losses. Consumers, on the other hand, face high retail markups, uncertainty about produce freshness, and lack of traceability. These systemic limitations necessitate a modern, technology-driven solution that bridges the gap between farm production and consumer purchase. Root 2 Retail is an integrated digital platform designed to address these challenges by enabling direct farmer-to-consumer commerce through a secure, role-based multi-dashboard application. The platform encompasses three user roles — Farmer, Customer, and Administrator — each supported by dedicated dashboards with specialized modules. The Farmer Dashboard facilitates produce listing, order management, AI-powered smart pricing suggestions, weather reporting, and payment tracking. The Customer Dashboard enables produce discovery, price comparison, cart management, and real-time delivery tracking. The Admin Dashboard provides centralized control over user KYC verification, produce approval, mandi price synchronization, dispute resolution, analytics, and fraud monitoring. The proposed framework incorporates several key challenges and design considerations: CHALLENGES AND LIMITATIONS • Digital Literacy Barrier: Rural farmers may have limited experience with digital platforms; this is addressed through voice assistance integration and simplified UI design. • Connectivity Dependency: Real-time mandi price synchronization and delivery tracking require stable internet connectivity, which may be limited in remote agricultural regions. • KYC Verification Latency: Farmer verification processes may introduce onboarding delays, requiring efficient admin workflows and automated verification support. • Price Manipulation Risk: The platform incorporates a fraud monitoring module to detect suspicious pricing behaviors and flag fake listings for administrative review. • Logistics Coordination: Integration with third-party logistics providers introduces dependency on external service reliability, managed through the platform's delivery monitoring module.
Disclaimer: Curated by HT Syndication.
