MUMBAI, India, June 26 -- Intellectual Property India has published a patent application (202621046919 A) filed by Sandeep Kumar Tiwari; and Dr. Ankit Tiwari on April 13, 2026, for Sociological Analysis Of Media Influence On Rural Tribal Youth In Mandla District.
Inventors include Sandeep Kumar Tiwari; and Dr. Ankit Tiwari.
The application for the patent was published on June 19, 2026, under issue no. 25/2026.
Abstract: Sociological Analysis of Media Influence on Rural Tribal Youth in Mandla District This invention describes a sociological investigation into the impact of media on tribal youth residing in rural areas of Mandla District. It examines how traditional and digital media influence behavioural patterns, educational aspirations, cultural practices, identity formation, and socio-political awareness. Media is conceptualized as a dynamic agent of socialization interacting with existing familial and community structures. The research adopts a socio-empirical methodology integrating qualitative and quantitative approaches to analyze media accessibility, consumption behaviour, and interpretative responses. Special emphasis is placed on the balance between cultural preservation and transformation induced by media exposure. The study aims to determine whether media serves as a developmental tool, a driver of cultural displacement, or a hybrid force shaping contemporary tribal youth identities. Findings are expected to contribute to academic discourse and inform culturally sensitive policy interventions.
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