MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202611066447 A) filed by Dr. Muskan; and Dr. Brajesh Kumar on May 27, 2026, for System And Method For Ai-Based Adaptive Marketing Strategy Optimization In Dynamic Consumer Environments.
Inventors include Dr. Muskan; and Dr. Brajesh Kumar.
The application for the patent was published on July 17, 2026, under issue no. 29/2026.
Abstract: The present invention relates to a system and method for AI-based adaptive marketing strategy optimization in dynamic consumer environments. The system integrates multi-source data acquisition, preprocessing, feature extraction, and neural network-based prediction to analyze consumer behavior and forecast engagement patterns. It predicts key metrics such as conversion probability, customer lifetime value, and churn risk. Based on these predictions, an adaptive optimization module dynamically determines marketing strategies including audience segmentation, content personalization, channel selection, and campaign scheduling. The system automatically executes campaigns across multiple platforms and continuously learns from campaign outcomes through a feedback mechanism. Cloud integration enables large-scale analytics and coordination across channels. The invention provides a scalable, intelligent, and real-time solution for improving marketing efficiency, customer engagement, and business performance.
Disclaimer: Curated by HT Syndication.
