MUMBAI, India, Aug. 12 -- Intellectual Property India has published a patent application (202611072396 A) filed by Kurukshetra University on June 11, 2026, for System And Method For Analyzing Antecedents And Consequences Of Impulse Buying In Online Shopping Environments.
Inventors include Kawaljeet Kaur; and Dr. Tejinder Sharma.
The application for the patent was published on August 07, 2026, under issue no. 32/2026.
Abstract: The present invention discloses a system and method (100) for analyzing antecedents and consequences of impulse buying in online shopping environments. The invention integrates environmental triggers (110), psychological determinants (120), browsing motivations (130), and normative evaluations (140) to predict consumer impulse buying behavior. The system comprises an input module (101) for capturing consumer demographics, browsing behavior, and platform stimuli; a processing module (102) for applying statistical and computational models to identify direct, indirect, and moderating effects; and an output module (103) for generating predictive insights and actionable recommendations. Post-purchase outcomes (150) are examined, including positive outcomes (151) such as satisfaction and loyalty, and negative outcomes (152) such as regret and return intention. The invention provides a holistic framework that enriches academic literature, supports marketers and platform designers in developing effective strategies, and fosters responsible consumer behavior by balancing commercial objectives with consumer well-being.
Disclaimer: Curated by HT Syndication.
