MUMBAI, India, Aug. 17 -- Intellectual Property India has published a patent application (202641094959 A) filed by Christ University on August 05, 2026, for Technology-Mediated Structural Equation Modeling Framework For Predicting The Purchase Intention Of Generation Alpha In Relation To Millennial Parent’s Purchase Decision Factors Using Smart-Pls.
Inventors include Mr. Akshay Kumar Av; and Dr. Sushin M.
The application for the patent was published on August 14, 2026, under issue no. 33/2026.
Abstract: This invention is related to technology-mediated predictive model for analysing and predicting Generation Alpha's purchase intention by combining the purchase decision factors of Millennial parents with the inclusion of digital technology, which was carried out using a technique called Structural Equation Modelling (SEM) - Smart-PLS. The invention integrates multiple constructs of consumer behavior, namely, Economic consideration, social influence, Brand perception, Parenting style and behaviour, Convenience and accessibility, Perceived risk, Technology enabled product preferences (TEP), and Digital & Social media influence and E-commerce platforms (DSM) into one computational model. The framework not only analyses direct but also indirect relationships between these constructs and identifies technology as an important and influential mediating variable in purchase intention of Generation Alpha. The invention includes methods for validating measurement model, methods for evaluating structural model, mediation
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