India, Sept. 22 -- The Government of India has issued a release:

To streamline institutional initiatives and maximize on-ground impact during the nationwide "Swachhata Hi Seva" (SHS) Campaign 2026 (being observed from September 17 to October 2, 2026), a comprehensive review and sensitization meeting was convened on September 22, 2026, at 11:00 AM under the chairmanship of the Senior Economic Advisor, Department of Fertilizers (DoF), Government of India, Shri Kuntal Sensarma.

The meeting witnessed wide institutional participation from key stakeholders across the sector, including officers of the Department of Fertilizers, representatives from the Fertilizer Industry Coordination Committee (FICC), and senior management executives, plant heads and designated Swachhata Nodal Officers from all Fertilizer PSUs, Cooperatives, and Joint Venture/Private Fertilizer Companies. The primary objective of the session was to evaluate the impact of the initial kick-off phase launched on September 17 and enforce unified alignment across administrative headquarters, manufacturing plants, and field formations to drive mass public and employee mobilization.

Focus on Five Core Thematic Pillars:

Following directions emerging from high-level inter-ministerial deliberations, the Chair emphasized the disciplined execution of 11 dated activities categorized under five foundational thematic pillars across all units and townships:

National Culmination: 'Ek Din, Ek Ghanta, Ek Saath' on October 1:

A critical directive was issued for the national mega-event scheduled for October 1, 2026. All fertilizer PSUs, cooperatives, industrial units, and field offices were instructed to ensure 100% workforce participation for the voluntary cleanliness drive under the national banner "Ek Din, Ek Ghanta, Ek Saath", dedicating one full hour of synchronized Shramdaan across all installations.

Employee Ideation and Periodic Safai Audits:

In line with earlier operational directives, senior officers of the Department are undertaking periodic 'Safai Audits' to inspect sanitation standards and sustain cleanliness benchmarks. To promote participatory governance from the ground up, the Department continues to run the 'Ek Sujaav Swachhata Ki Or' initiative, actively encouraging personnel to submit innovative, practical ideas to enhance workplace hygiene and administrative efficiency.

Real-Time Digital Monitoring & National Reporting:

To guarantee operational transparency and measurable outcomes, all participating entities were directed to upload high-resolution photographic evidence, short video documentation, and performance metrics on a daily basis directly onto the dedicated SHS-2026 Portal. Concurrently, units will maintain real-time reporting via the official institutional WhatsApp network. All uploaded field metrics will flow directly into the centralized repository for National-Level Performance Reporting, with comprehensive consolidated dossiers to be submitted by October 7, 2026.

The Department of Fertilizers reiterates that the sustained success of the Swachhata mission rests upon the dedication and active participation of its personnel, driving a cleaner, greener, and more responsive administrative environment.

Disclaimer: Curated by HT Syndication.