India, July 28 -- The Government of India has issued a release:

The 17th Toy Biz International B2B Exhibition was organized by the Toy Association of India from 4th to 7th July, 2026 at Bharat Mandapam, New Delhi. The Exhibition aimed at promoting Indian toys, facilitating business networking, and creating opportunities for growth in domestic sales and exports. It witnessed participation of 400 Indian toy brands, 100 international buyers from 40 countries, and around 30,000 business visitors. The exhibition provided platform for connecting manufacturers with wholesalers, retailers, distributors, institutional buyers and e-commerce platforms.

Trade

FY 2018-19

FY 2025-26

Growth (%)

India's Imports from World ($ Mn.)

371.7

232.3

-37.5%

India's Exports to World ($ Mn.)

203.5

384.7

89.1%

At present, there is no dedicated toy policy of the Government of India.

In 2018-19, Toys worth USD 371.7 Mn were imported into India. A large proportion of these toys were unsafe, substandard, counterfeit, and cheap. Further, a Mystery Shopping exercise conducted in 2019 revealed that only 33% toys in the domestic market were of acceptable quality as per BIS standards.

In order to improve the quality and safety of toys in the country and to promote the overall development of the Indian toy industry, the Government of India has undertaken several initiatives. The key initiatives are as follows:

These initiatives have resulted in remarkable growth of the Indian Toy industry. As per a BIS survey conducted in 2025, 95% of toy samples were found conforming to the prescribed quality standards, as against 33% in 2019, indicating a substantial improvement in the quality of toys available in the Indian market.

Further, the Indian toy industry has emerged as a net exporter of toys with exports to countries including United States, United Kingdom, the Netherlands and Germany. The import of toys into India has declined by 37.5%, while toy exports have increased by 89.1%.

Source: Tradestat website & Data for HS 9503, HS 9504 & HS 9505.

This information was given by Minister of State for Ministry of Commerce and Industry, Shri Jitin Prasada in a written reply in Lok Sabha today.

Disclaimer: Curated by HT Syndication.