India, July 8 -- The Government of India issued the following news release:
As India accelerates its digital governance journey, the ability to communicate with citizens in their own languages, instantly and effectively, has never been more crucial. Traditional methods of content creation face limitations today to keep pace with the scale, speed, and diversity required for meaningful public outreach. In line with the Government of India's commitment to inclusive, technology-driven communication, there is a strong push to adopt AI-based solutions that can bridge linguistic divides and ensure last-mile information delivery across the country.
Kalaa Setu: Real-Time Language Tech for Bharat
In a strategic push to harness the power of AI for inclusive communication, the Ministry of Information & Broadcasting through its WaveX Startup Accelerator Platform has launched the "Kalaa Setu - Real-Time Language Tech for Bharat" Challenge. This nation-wide initiative invites India's leading AI startups to develop indigenous, scalable solutions for automated generation of audio, video, and graphic content from textual inputs, with support for multiple Indian languages.
The challenge focuses on scalable solutions that support three core areas of AI-driven content generation. First, text-to-video generation, which allows for automated creation of video content from text, with the ability to customize the environment, tone, and subject matter to suit different communication needs. Second, text-to-graphics generation, which enables the production of data-driven infographics and illustrative visuals that make complex information easier to understand and visually engaging. Third, text-to-audio generation, which uses advanced voice synthesis to produce speech that is not only accurate but also emotionally expressive and sensitive to regional accents, enhancing relatability and impact in multilingual contexts.
Citizen-Centric Applications
Kalaa Setu aims to bridge the digital language divide by enabling public communication bodies to dynamically transform official information into regionally resonant formats such as infographic visuals, contextualized video explainers, and audio news capsules, in real time. Whether it is a farmer accessing weather alerts, a student receiving exam updates, or a senior citizen learning about healthcare schemes, the initiative seeks to deliver information in a manner that is not only contextually relevant but also available in their own languages.
The rest of the document can be viewed at https://www.pib.gov.in/PressReleasePage.aspx?PRID=2143079
Disclaimer: Curated by HT Syndication.
